The Ultimate Secrets of Advertising pdf, epub, fb2 download free

The Ultimate Secrets of Advertising download
Title:
The Ultimate Secrets of Advertising
Author:
John Philip Jones
ISBN:
076192244X
Format:
pdf / epub / fb2
Genre:
Marketing & Sales Books
Language:
English
ePub size:
1789 kb
pdf size:
1445 kb
This dynamic book covers four primary questions: * does advertising work? * how does advertising work? * how much advertising works? * how can advertising be measured and made accountable? Based on state-of-the-art research, The Ultimate Secrets of Advertising is a thorough study of advertising accountability and the comparison of investment and return. John Philip Jones analyses and clarifies the latest research into terms that professionals and students can use. He provides answers to the principle questions facing advertising professionals today, setting out a methodology that covers the creative process, budgets and media with the ultimate goal being the measurement of effect. This volume makes an excellent research aid that will enhance skills and assist in the study of advertising and marketing.


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